Advertising & Marketing Manager
Advertising & Marketing ManagerOversees the implementation of advertising to promote business products and services as well as hiring and training department employees; executes online marketing initiatives by developing, implementing, and managing various digital marketing campaigns; enhances brand visibility, engages target audiences, conducts market research, drives conversations, and collaborates with cross-functional teams to promote overall online growth and media presence.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Responsibilities:
oDevelop and execute comprehensive advertising strategies to achieve business objectives and growth targets.
oLead the planning, execution, and optimization of digital marketing and/or multi-channel advertising campaigns including digital, TV, radio, and outdoor.
oCollaborate with cross-functional teams to ensure alignment of marketing initiatives with overall business goals.
oAct as a catalyst for digital optimization and loyalty.
oOversee the creation of high-quality and engaging content across digital and traditional marketing platforms that resonate and drive action.
oMonitor, analyze, and report on the performance of digital ad campaigns using relevant analytics, tools, and adjust strategies accordingly.
oStay updated on industry trends, emerging technologies, and best practices to continuously improve digital marketing efforts by conducting ongoing research and competitor analyses.
oCollaborate with category managers and senior leadership to ensure advertising efforts align with broader marketing and business strategies.
oDrive brand awareness and engagement through strategic marketing methods.
oManage and optimize website content and user experience to drive traffic, engagement, and conversions.
oDevelop and manage digital marketing campaigns, including pay-per-click (PPC) and display advertising.
oDefine and detect key performance indicators (KPIs) to track improvement and growth.
oLead SEO initiatives to improve organic search rankings and increase website visibility.
oManage and nurture relationships with external agencies, partners, and vendors.
oMonitor and manage the company's online reputation and respond to customer feedback effectively.
oStay up to date with data privacy regulations and ensure compliance in all digital marketing and advertising activities.
oLead and mentor a team of advertising professionals including creative, copywriting, media planning, and digital marketing, fostering their growth and development.
oTravel as neededKnowledge, Skills, and Abilities:
oExcellent analytical skillsoExcellent communication and interpersonal skillsoCritical thinking and problem-solving skillsoExcellent leadership and managerial skillsoHighly motivated individual with digital marketing skillsoStrategic marketing mindset with the ability to promote growth and success through advertisingoKeep self-informed of new procedures and operating policies within the companyoDemonstrate and model strong interpersonal skills to handle sensitive and confidential situations and documentationoCreative mindset with the ability to stay up to date on marketing trendsoDemonstrate flexible and efficient time management skillsoAbility to work independently and prioritize tasks based on importance leveloCustomarily exercise discretion and independent judgmentoProficiency in using analytics tools and conducting market research to measure campaign performance and make data-driven decisionsoStrong project management and organizational skills, with the ability to manage multiple campaigns simultaneouslyEDUCATION AND REQUIREMENTSPreferred:
oBachelor's or Associate degree in Marketing, Business, or a related fieldoMicrosoft Office skillsoProven track record of driving successful online campaignsoPrevious experience in a similar role related to marketing, preferably advertisingoAdvanced knowledge of social media, paid and organic ads, SEO, SEM, email marketing, and content marketingoStrong understanding of digital marketing and advertising concepts, tools, and platformsoCertifications in digital marketing (e.
g.
, Google Ads, Google Analytics, HubSpot)PHYSICAL REQUIREMENTSoProlonged periods sitting/standing at a desk and working on a computeroMust be able to lift up to 15 pounds at timesParker's Companies is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive cultureParker's does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state, or local laws.
Recommended Skills Analytical Business Planning Communication Content Marketing Coordinating Critical Thinking Apply to this job.
Think you're the perfect candidate? Apply on company site Estimated Salary: $20 to $28 per hour based on qualifications.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Responsibilities:
oDevelop and execute comprehensive advertising strategies to achieve business objectives and growth targets.
oLead the planning, execution, and optimization of digital marketing and/or multi-channel advertising campaigns including digital, TV, radio, and outdoor.
oCollaborate with cross-functional teams to ensure alignment of marketing initiatives with overall business goals.
oAct as a catalyst for digital optimization and loyalty.
oOversee the creation of high-quality and engaging content across digital and traditional marketing platforms that resonate and drive action.
oMonitor, analyze, and report on the performance of digital ad campaigns using relevant analytics, tools, and adjust strategies accordingly.
oStay updated on industry trends, emerging technologies, and best practices to continuously improve digital marketing efforts by conducting ongoing research and competitor analyses.
oCollaborate with category managers and senior leadership to ensure advertising efforts align with broader marketing and business strategies.
oDrive brand awareness and engagement through strategic marketing methods.
oManage and optimize website content and user experience to drive traffic, engagement, and conversions.
oDevelop and manage digital marketing campaigns, including pay-per-click (PPC) and display advertising.
oDefine and detect key performance indicators (KPIs) to track improvement and growth.
oLead SEO initiatives to improve organic search rankings and increase website visibility.
oManage and nurture relationships with external agencies, partners, and vendors.
oMonitor and manage the company's online reputation and respond to customer feedback effectively.
oStay up to date with data privacy regulations and ensure compliance in all digital marketing and advertising activities.
oLead and mentor a team of advertising professionals including creative, copywriting, media planning, and digital marketing, fostering their growth and development.
oTravel as neededKnowledge, Skills, and Abilities:
oExcellent analytical skillsoExcellent communication and interpersonal skillsoCritical thinking and problem-solving skillsoExcellent leadership and managerial skillsoHighly motivated individual with digital marketing skillsoStrategic marketing mindset with the ability to promote growth and success through advertisingoKeep self-informed of new procedures and operating policies within the companyoDemonstrate and model strong interpersonal skills to handle sensitive and confidential situations and documentationoCreative mindset with the ability to stay up to date on marketing trendsoDemonstrate flexible and efficient time management skillsoAbility to work independently and prioritize tasks based on importance leveloCustomarily exercise discretion and independent judgmentoProficiency in using analytics tools and conducting market research to measure campaign performance and make data-driven decisionsoStrong project management and organizational skills, with the ability to manage multiple campaigns simultaneouslyEDUCATION AND REQUIREMENTSPreferred:
oBachelor's or Associate degree in Marketing, Business, or a related fieldoMicrosoft Office skillsoProven track record of driving successful online campaignsoPrevious experience in a similar role related to marketing, preferably advertisingoAdvanced knowledge of social media, paid and organic ads, SEO, SEM, email marketing, and content marketingoStrong understanding of digital marketing and advertising concepts, tools, and platformsoCertifications in digital marketing (e.
g.
, Google Ads, Google Analytics, HubSpot)PHYSICAL REQUIREMENTSoProlonged periods sitting/standing at a desk and working on a computeroMust be able to lift up to 15 pounds at timesParker's Companies is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive cultureParker's does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state, or local laws.
Recommended Skills Analytical Business Planning Communication Content Marketing Coordinating Critical Thinking Apply to this job.
Think you're the perfect candidate? Apply on company site Estimated Salary: $20 to $28 per hour based on qualifications.
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